Meet Richard McLelland, Director of Huckleberry

Richard is a seasoned industry professional with over 25 years of experience in the drinks industry. As the Director of Huckleberry, he has led teams dedicated to driving volume and profitability for top drinks brands through a range of specialised services.

Richard's expertise spans the entire spectrum of brand development and distribution. He has a proven track record in developing, launching, and seeding products, rebranding, and reinvigorating sales strategies. His keen understanding of the market and extensive network of key buying contacts enable Huckleberry to deliver accelerated growth through targeted distribution channels, including grocery, wholesale, cash & carry, export, and multiple retail operators.